🍳 How a Busy Marketer Uses AI to Work Faster (Without Losing Authenticity)

A behind-the-scenes look at the exact tools and prompts that save hours

Marketing is messy. It’s a mix of product launches, press announcements, landing pages, strategy docs, podcasts, and everything in between. For Sonia Baschez, founder of Bend Growth and co-host of the Meme Team podcast, the biggest unlock has been using AI. Not to replace her, but to help her think, write, and deliver faster.

“It’s like having a thought partner. I can bounce ideas around, test a strategy, and even get a gut check before sending anything out.”

Here's an inside look at Sonia's practical AI toolkit and workflows that help her consistently deliver standout marketing results.

Where AI Shows Up in Her Day

Sonia doesn’t believe AI is coming for marketers’ jobs. But she does think it’s changing what great marketers look like.

“AI can generate, reword, even structure things, but it can’t innovate strategy or understand nuance. That’s still on us.”

Here’s where she actually finds it helpful:

• Writing & Editing: From landing pages to blog posts

• Strategy Brainstorms: Turning client discov…